Companies have been using Logo Branding as a marketing tool for as long as there's been something for them to advertise on. Many businesses realize that the items they imprint with their logo find their way into their customers' daily lives. This helps to build brand recognition in the minds of existing and potential customers. Having branded merchandise also helps your staff stay motivated about working for the company. Having items with the company logo branded on them to give away as promotional items helps them represent the company better.